Case Study:
The Marquee
Bluegreen Vacations a 52-year-old company based in Boca Raton, FL acquired a 17-story apartment building in the old Storyville area of New Orleans. While they could have easily converted the one-, two- and three-bedroom condo-style apartments into a timeshare property, Tim Schwering, the architect and VP of Design & Development wanted something more. He desired to break from the timeshare convention and create an immersive experience that honored the history of the old Storyville neighborhood infused with the legacy of the city’s Theatre District. He had the story, but he needed co-dreamers and creators to add to his narrative, articulate the story, and make his vision a reality.
MDSX’s role extended well beyond the original scope. We became partners with Tim and the other collaborators to honor the New Orleans and Storyville legacy. We manipulated technology to expand storytelling beyond a one-dimensional experience into an interactive, immersive play that begins from the moment guests enter the lobby to when they rest in the meticulously curated guest suites.
“MDSX exceeded expectations in design and technology.”
Tim Schwering | Director of Experience
Bluegreen Vacations
Project Team
Janelle Picard Creative Producer
Brian David Media Director
MDSX Project Scope:
- Project Management
- Creative Design
- Story Development
- Creative Producing
-
Content Creation
& Interactive Development -
On-Site Art Direction
Client:
Bluegreen Vacations
Project Location
New Orleans, LA | The Marquee Resort
