Test Track 2.0

It had been 14 years since Walt Disney World debuted its high-speed slot car attraction at EPCOT. While popular, the experience needed a refresh to appeal to a modern audience. The challenge was to take the pre-existing ride system and update the visuals and technology to create an experience that showcased the intricate layers of car design while educating audiences about how an automobile goes from concept to road-ready.

The goal was to amplify every aspect of the guest experience from the entrance to the exit through the gift shop. The experience begins with guests walking into a “Design Studio” where they interface with an interactive kiosk. The guest is greeted by a futuristic interface that tells them to log into the Design Station with the card they were previously handed. From here, the guest draws a line that eventually becomes the form of their vehicle, which will probably look completely different from the guests’ vehicle to their left or right. Once the initial form is achieved, the guest may continue to sculpt the body and customize their vehicle with a vast array of options.