Infinity Falls, SeaWorld Orlando

In 2018, SeaWorld Orlando opened Infinity Falls — a thrilling water rapids ride, splashing guests and offering surprises around every corner. Infinity Falls is an environmentally focused attraction, showing guests how they can become involved in protecting water environments and finding productive ways to help “Play to Save the Water!” MDSX joined the SeaWorld team in 2016 as a joint collaborator to build the story and environment, and continued work through ride opening. In addition, MDSX managed the creative process as a SeaWorld Owner’s Rep throughout the project timeline. MDSX artists assisted beyond this project’s main attraction by working on the culinary and retail locations, developing the concept and story for immersive game experiences, as well as installing all show set, props and creating the ride safety video.