About Us

MDSX is African-American owned, certified by the state of Florida. We specialize in physical and digital design, including scenic design, motion graphic design and interactive design for themed entertainment, museums, resorts, and branded environments. Our diverse team is connected by a love of life, art, and curiosity that drives us to create engaging and thoughtful experiences, based on unique owner collaborations, content rich, and rooted in research.  The diverse experience of our award-winning creatives in blending physical spaces with media + interactive design spans more than 20 years. In that time, we have worked with amazing colleagues, clients, and vendors; building relationships that we value deeply. Our expertise and extensive pool of collaborators, references, and mentors position us uniquely in the immersive storytelling and creative design marketplace. If you have a story to tell, MDSX can help.

At MDSX, we understand that people value experiences that speak to, reflect and relate to their lives, their interests and their values.  Our team of out-of-the box thinkers delivers innovative, pioneering, world-class experiences that engage ALL visitors with an equitable voice. MDSX is the ideal partner to visualize and develop spaces that capture the attention of diverse visitors and light a spark that encourages curiosity, learning, empathy, thoughtful discussion and meaningful connections.

Experiential and entertainment projects are a crucial, robust, dynamic part of the cultural, educational and economic landscape. We approach our projects as the center of a larger ecosystem of engagement, learning and community. Throughout the design and planning process, we look for opportunities for pre and post-engagement with both the visitors and the broader community. We want guests to be fully engaged while in the experience, talking about it on the way home and following up with conversations around the dinner table, social media posts, and return visits. By engaging your audience and creating meaningful, lasting experiences, your project will not only draw guests in, but keep them coming back.

The seeds of MDSX were planted in January 1999 when art director Dan Picard approved the hiring of a digital artist, newly transported from the midwest, Janelle Robasser (now Janelle Picard), for a designer role at a small graphic design and animation studio in Orlando, Florida. Through multiple opportunities and experiences – and plenty of blood, sweat and tears – we continued to work together, developing our talents and skills over the next 15 years, each bringing a unique perspective to design and technology projects in broadcast, corporate, themed entertainment and museum installations. In 2015, MDSX was born – named for the most treasured achievement of our partnership, Mommy and Daddy of our two boys, Sebastien and Xavier. When the opportunity arose in 2020 to take on larger ambitions and devote ourselves full-time, we jumped at it and have been proudly collaborating with partners to provide custom themed entertainment design, media and interactives, as well as delivering creative, turnkey solutions.